Bentley history of a premium brand
Nobility, once known as a provider of slightly modified Rolls Royce models, the British manufacturer went through difficult phases in the 1930s and could be saved repeatedly by financial aid from the impending bankruptcy. The repression of the 1930s also caught Bentley and the sales of their road-tested racing cars went down dramatically. Several marketing strategies in the upper class with 8L engines as well as in the lower segment with 4L with the same chassis came too late for the rescue of the royal court supplier.
After the construction of 3051 chassis, the history of Bentley Motors Ltd. was finished in 1931. Rolls Royce Bentley bought a completely unknown trust in a bidding process, and named the company Bentley Motors 1931 Ltd. The Napier, known for British Racing Green, was subject to the Trial’s final bid.
Rolls Royce technology and Volkswagen knowledge
From 1933 Bentley based on Rolls Royce technology and were equipped with a 3.5L engine. Initially, Cricklewood continued to be produced at the plant, and from 1933 Bentley’s production moved to Derby. In 1941 the civilian vehicle production rested due to the war. After warfare, their production moved to Crewe, where Bentley and Rolls Royce models were produced together until 2002. After the sale to the Volkswagen AG in the year 1998, the Bentley EXP Speed 8 was again a Bentley model in the Le Mans 24 Hours race. The technical knowledge for this came naturally from VW subsidiary Audi. In 2003 Volkswagen presented its first independent development with the Bentley Continental GT, replacing the previous Continental Coupe series and based on the platform of the VW Phaeton. As a result, the 5-door luxury limousine Flying Spur was also built on this chassis and got the identical W12 engines implemented.